Benefits of the Apple and Best Buy Partnership

Only last month, Apple announced it would be partnering with Best Buy to expand its service centers to include all of Best Buy’s ~995 physical locations across the United States. This move greatly expands Apple customers’ access to repair and service centers, especially in underserved cities where there might not be existing centers.

“At Apple, we’re dedicated to providing the best customer service in the world,” said Tara Bunch, Apple’s vice president of AppleCare. “If a customer ever needs to repair their products, we want them to feel confident those repairs are done safely and correctly. We’re always looking at how we can reliably expand our network of trained technicians and we’re excited to partner with every Best Buy store so it’s even easier for our customers to find an authorized repair location near them.”

This partnership expands Apple-certified repairs and service to cities like Yuma, Arizona; Sioux City, Iowa; Twin Falls, Idaho; Casper, Wyoming and Bismarck, North Dakota which will now have more convenient access. In addition, it adds 7,600 newly Apple-certified technicians to Best Buy’s existing Geek Squad, who will be prepared to make same-day iPhone repairs or to service other Apple products.

“We love being there for our customers no matter what their Apple need is, from helping them choose the right device, to offering AppleCare protection and now helping fix their devices,” said Best Buy’s Trish Walker, president of Services. “We’ve always enjoyed a great partnership with Apple and we’re thrilled that, together, we can better serve our customers.”

Another benefit of this partnership is its inevitable contribution to Apple’s customer service. The computer retailer continues to outperform the competition, and keeping up with consistent demand means ensuring its customers have ready access to repairs and Apple-certified expertise across the country.


The partnership is now live, so if you’re an Apple customer looking for repairs, no need to look any further than your local Best Buy.






Sources: Market Realist, Apple, Best Buy, ACSI