Dell EMC is looking towards a 26 billion dollar opportunity in India’s hardware, software, services, and consultancy products. This move is part of a larger goal for Dell EMC, which is looking to expand its market share in India, which is already one of its top 5 markets.
According to data from independent market research company IDC, Dell EMC already has 43.5 percent market share in India’s storage market by revenue, 22.5 percent in the personal computer market, and 26.5 percent in the server market.
“We have invested heavily in India with sales and marketing operations but also in research and development. They are doing research and development on server, storage and software products. India is a strategic market for us,” said David Webster, President for Asia Pacific and Japan, Enterprise Business at Dell EMC.
On what is Dell EMC hoping to capitalize? To bolster its position in the domestic market and further increase its market share, the company is looking to take advantage of the India’s JAM initiatives. This government effort looks to link Jan Dhan accounts, Mobile numbers, and Aadhar cards of Indians to plug the leakage of government subsidies.
Things are already looking good for Dell EMC, which enjoyed a 30 percent growth in its business with Indian government entities on citizen-focused projects in the first half of 2017.
“India is a huge talent pool, and the government is enabling the country to accelerate and progress. The government has a strong position on digital and technology to enable service delivery to people. It will change how India operates,” Webster said.