Dell has made a big, green step towards making their products more sustainable by introducing a new laptop whose packaging is made from recycled ocean plastic. This means your new Dell XPS 13 2-In-1 model laptop is sitting on a tray of 100 percent recycled plastic, 25 percent of which came from the ocean.
This innovation is part of a larger goal set by the computer giant, which is to make all of their packaging 100 percent sustainable by 2020. Dell developed a new supply chain to clean up plastic from the beaches of Haiti and uses the material collected to create 25 percent of their new packaging trays.
These supply chain and packaging developments are part of Dell’s Legacy of Good program, which focuses on delivering their products in a circular way. This is to say, Dell is turning waste into material input. This focus on ocean plastics comes after over a decade of Dell working with recycled materials. “Ocean plastics are the perfect example of how a resource can go from linear to circular,” Dell says on their website.
Their plastic tray program works as follows: First, volunteer groups, recycling organizations, and entrepreneurial pickers collect plastic from beaches. Waste processors then receive and sort the products, after which the plastics are processed and refined. This process allows Dell to ensure results in a clean supply of reusable material. Dell then combines the refined ocean plastics with other recycled plastics to create the new packaging trays.
Dell has partnered with The Lonely Whale Foundation in an effort to scale their conservation efforts. They are also encouraging other large businesses to follow suit, leading the way for a greener, more sustainable manufacturing future.
“When Dell uses plastics from the beach, shorelines, waterways, and coastal areas, we bring them back into the economy and stop them from breaking down and becoming part of a bigger problem,” their website says. “It gives us an affordable resource, creates jobs for the recyclers, provides a template for others to follow, and helps put a dent in the vast problem of plastics entering the ocean.”